Unit 10 - Animation

To create my animation, I used Adobe After Effects. Due to prior experience using after effects, I knew how to do specialist movements and smoothen the animations using speed and motion graphics. This was a good idea as I needed the animation to look as professional as possible.  I started an After effects document, which I labeled 'Ident 1' and set the layout to 1920x1080 landscape, which is industry standard ultra high definition. Then, I collated my assets created beforehand and placed them within the scene so that I had a starting template to use. This is the winter background that I created, as well as the leaf that I created. These were both made in Adobe Illustrator.

SWOT Analysis -  Strengths -  My animation follows the brief tightly and suggests a children's style of art. The movement is also smooth and represents a high quality, professional creation which would be used in a real life situation. The simplicity of the animation would also be enjoyable to a. younger audience as it would be much easier to understand. Weaknesses -  The main weakness from my animation is perhaps a lack of storyline or narrative. This was not a specific detail in the brief, but it might be more interesting than the motion graphics animation that I am intending to make. Furthermore, the brief specified 'energetic motion graphics piece' which may interpret my idea incorrectly, as it is not profoundly 'energetic'. However, I feel that it fits the theme nicely. Opportunities -  The opportunities I can take from this is by incorporating more energetic sections within the animation, such as a separate ident within the initial one. For example, to incorpo...

My animation brief is two 15-second idents for a fictional brand called Flip TV Production Schedule/Gantt chart -